Passionate – Dedicated – Professional
Together we grow
The Floral Connection was founded in 2021 through the merger of Bloom, Green Partners and Greenex — three companies with decades of experience in flowers, plants and European retail. By combining sourcing expertise, production, category management and supply chain coordination, we have built one integrated floral retail network across Europe. Our name reflects what we believe in most: connection. Not only between flowers and plants, but between growers, retailers, colleagues and consumers.
300+
Business Days
4.7M
Funds Granted
280+
Launched Sites
Passionate – Dedicated – Professional
Customer-Centric marketing
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John Deo – CEO ABCWorks
Global sourcing.
Connected for growth.
One integrated floral supply chain connecting growers and retailers across Europe.
