We source in more than 33 countries and work with a global network of over 250 growers, including our own growing facilities within the DFG network. This combination of grower partnerships, own farms and retail expertise provides a unique perspective on the floral supply chain. Supported by our own production facilities, data-driven insights and a controlled supply chain, we help ensure reliability, quality and flexibility throughout the year. Strong grower relationships, close connections with leading European food retailers and deep market knowledge enable us to create value throughout the floral supply chain.

Quality starts at the source. Together with our growers and partners, we continuously improve quality, sustainability and transparency throughout the floral supply chain. Supported by recognised standards such as Fairtrade and Rainforest Alliance, we combine responsible growing practices, product quality and traceability with long-term sustainability initiatives, including a 47% CO₂ reduction target and the use of 100% green electricity. As one of the largest contributors to Fairtrade programmes within our sector, we believe lasting progress is created through strong partnerships, responsible sourcing and continuous improvement.

Built on long-term relationships, trust and market knowledge, our network connects more than 250 growers with leading food retailers in over 20 European countries. Combining retail insights, category expertise and market intelligence helps connect supply with demand and respond to changing market needs. Together, we create value throughout the floral supply chain and build long-term partnerships focused on growth, quality and continuity.